Sorrell College students compete for $1,000 prize in Sorrell 360 Center’s first pitch competition with the IDEA Bank

Alden Barentine, a junior accounting major from Holtville, came out on top with his pitch for 12:5 Coffee. (TROY photo/JOEY MEREDITH)

Alden Barentine, a junior accounting major from Holtville, came out on top with his pitch for 12:5 Coffee. (TROY photo/JOEY MEREDITH)

Troy University’s IDEA Bank and the Sorrell 360 Center have partnered together for their first Business Pitch Competition where one of four students from the Sorrell College of Business had a chance to win $1,000 for their business.

The four students underwent an eight-week training program where they were taught how to use digital tools,…

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IDEA Bank brings its Jingle Fest for Christmas shoppers to the Square for the third year

Jingle Fest opens its doors at the IDEA Bank on Dec. 6 at 5:00 p.m. (TROY photo)

Jingle Fest opens its doors at the IDEA Bank on Dec. 6 at 5:00 p.m. (TROY photo)

For the third year, Christmas shoppers will have the unique opportunity to check out gifts offered for sale by Troy University student entrepreneurs at the IDEA Bank.

Jingle Fest, is set for 5 p.m. – 7 p.m. Wednesday, Dec. 6 at the IDEA Bank on Troy’s historic downtown Square. Admission is free and open to…

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Global Entrepreneurship Week allows IDEA Bank to focus on student development

Lynne George, IDEA Bank Director, talks pitch competitions with entrepreneurs during Global Entrepreneurship Week.

Lynne George, IDEA Bank Director, talks pitch competitions with entrepreneurs during Global Entrepreneurship Week.

The IDEA Bank at Troy University has just wrapped up its annual entrepreneurship week for students to further their knowledge in the world of business. 

SBDC at TROY Director Juliana Bolivar covers the essentials of business start ups during Entrepreneurship Week at the IDEA Bank. (TROY photo/Aliza Chambers)

“We offer resources and support to entrepreneurs…

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Homecoming tailgate becomes a learning lab for HSTM students in the Sorrell College of Business

For Sorrell College students, even the homecoming football game is chance for learning.

For Sorrell College students, even the homecoming football game is chance for learning.

In the Sorrell College of Business, even a homecoming tailgate on Tailgate Terrace becomes a learning lab when a Hospitality, Tourism, and Event Management class is involved.

Dr. Harriet Dixon

The HSTM-3330 – Festival and Event Tourism — class planned and executed the Sorrell College of Business homecoming tailgate event for the third straight year. 

Dr. Harriet Dixon, an assistant professor in the School of Hospitality, Sport, and Tourism Management teaches the class and emphasized the win-win scenario.

“The Sorrell College of Business views its homecoming event as a way to provide a service to alumni, students and faculty in the college of business, as well as provide an experiential learning opportunity for students,” said Dixon. “Experiential learning helps students learn by doing, which builds…

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