{"id":9770,"date":"2026-04-02T19:39:36","date_gmt":"2026-04-02T19:39:36","guid":{"rendered":"https:\/\/today.troy.edu\/trojanvision\/?p=9770"},"modified":"2026-04-06T15:14:22","modified_gmt":"2026-04-06T15:14:22","slug":"creator-of-fumaire-talks-brand-and-authenticity","status":"publish","type":"post","link":"https:\/\/today.troy.edu\/trojanvision\/2026\/04\/02\/creator-of-fumaire-talks-brand-and-authenticity\/","title":{"rendered":"Creator of ‘Fumaire’ talks brand and authenticity"},"content":{"rendered":"\n

TROY, Ala. (TROJANVISION<\/a>) \u2014 Kishon Reynolds is a graduate student Childersburg, Alabama. <\/p>\n\n\n\n

He\u2019s the creator of the brand Fumaire<\/a>, which spans clothing, social media and fitness and wellness content. According to Reynolds, the name means \u201cfuture millionaire,\u201d an idea he brainstormed in middle school. <\/p>\n\n\n\n

In 2025, he finalized the design many recognize now.  <\/p>\n\n\n\n

\u201cI didn\u2019t want anything with lots of bedazzle, no crazy colors or crazy graphics,\u201d Reynolds said. \u201cThe brand name in and of itself was what I wanted to promote.\u201d <\/p>\n\n\n\n

Reynolds said he has always had an entrepreneurial spirit, and believes authenticity is what makes Fumaire stand out. <\/p>\n\n\n\n

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\u201cMore than anything, I\u2019m a genuine person,\u201d Reynolds said. \u201cI\u2019m a human and you can\u2019t control how people perceive you. <\/p>\n\n\n\n

\u201cJust try to be good and do good by people, and everything else will work out in your benefit.\u201d <\/p>\n\n\n\n

In February 2026, Reynolds released a pre-order for his pink archive hoodie, a limited drop. He said 100 people pre-ordered the hoodie in just 72 hours. <\/p>\n\n\n\n

\u201cIt feels good that people trust the brand that much,\u201d Reynolds said. \u201cThe price was forty percent higher than my other hoodies\u2014it was $70\u2014and people were still willing to pay for that. <\/p>\n\n\n\n

\u201cThat says a lot about the future.\u201d <\/p>\n\n\n\n

Reynolds also shared what it feels like seeing people wear his brand around campus.  <\/p>\n\n\n\n

\u201cIt\u2019s a surreal feeling,\u201d Reynolds said. \u201cI\u2019ll be running on the quad and see someone wearing it. <\/p>\n\n\n\n

Trojan Spotlight: How the business \u2018A Baller <\/strong><\/a>f<\/strong><\/a>rom The Ville\u2019 came to life<\/strong><\/a><\/p>\n\n\n\n

\u201cThat makes me speed up\u2014it reminds me to stay the course.\u201d <\/p>\n\n\n\n

Looking ahead, Reynolds hopes to grow the brand and eventually start a nonprofit to give back. Readers can visit fumaire.com<\/a> to browse Reynolds\u2019 latest creations. <\/p>\n","protected":false},"excerpt":{"rendered":"

TROY, Ala. (TROJANVISION) \u2014 Kishon Reynolds is a graduate student Childersburg, Alabama. <\/p>\n

He\u2019s the creator of the brand Fumaire, which spans clothing, social media and fitness and wellness content. According to Reynolds, the name means \u201cfuture millionaire,\u201d an idea he brainstormed in middle school. <\/p>\n

In 2025, he finalized the design many recognize now.  <\/p>\n

\u201cI didn\u2019t want anything with lots of bedazzle, no crazy colors or crazy graphics,\u201d Reynolds said. \u201cThe brand…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":26,"featured_media":9851,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1125],"tags":[2989,2174,2988],"topics":[17],"class_list":["post-9770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","tag-kishon-reynolds-fumaire","tag-trojan-spotlight","tag-troy-university-kishon-reynolds","topics-troy-campus"],"acf":[],"_links":{"self":[{"href":"https:\/\/today.troy.edu\/trojanvision\/wp-json\/wp\/v2\/posts\/9770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/today.troy.edu\/trojanvision\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/today.troy.edu\/trojanvision\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/today.troy.edu\/trojanvision\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/today.troy.edu\/trojanvision\/wp-json\/wp\/v2\/comments?post=9770"}],"version-history":[{"count":4,"href":"https:\/\/today.troy.edu\/trojanvision\/wp-json\/wp\/v2\/posts\/9770\/revisions"}],"predecessor-version":[{"id":9863,"href":"https:\/\/today.troy.edu\/trojanvision\/wp-json\/wp\/v2\/posts\/9770\/revisions\/9863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/today.troy.edu\/trojanvision\/wp-json\/wp\/v2\/media\/9851"}],"wp:attachment":[{"href":"https:\/\/today.troy.edu\/trojanvision\/wp-json\/wp\/v2\/media?parent=9770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/today.troy.edu\/trojanvision\/wp-json\/wp\/v2\/categories?post=9770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/today.troy.edu\/trojanvision\/wp-json\/wp\/v2\/tags?post=9770"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/today.troy.edu\/trojanvision\/wp-json\/wp\/v2\/topics?post=9770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}