TROY, Ala. (TROJANVISION) — Now that students have settled into Troy, local businesses are enjoying a larger consumer base.

“When the kids are not on campus, then the sales go down,” said Tracy Junco, the owner of Village Coffee. “We have fewer foot traffic in and out of the stores, fewer people coming in and out for their drinks and stuff.”

Troy’s local shops have learned to adjust to the lost business from students over summer break. While students get to go out and enjoy the beach, local businesses have to change their tactics.

“I am so appreciative of my locals that keep me afloat during the hard times,” said Adam Vinson, the owner of Fuse Coffee. “I’m so thankful for the students that help me collect a little more , so I can make it through the lean times.”

Economically, the owners have to prepare as the majority of students from the town annually pack up and leave for two months.

“I tell people as a joke, ‘It kind of turns into a ghost town down here on the downtown square in the summer’,” said Vinson. “It feels like I have the opposite of beach traffic.”

The “ghost town” feeling is due to cyclical phases due to the student population coming and going.

“Once you see them [the students] come back into town, you can definitely tell they weren’t here at one point,” said Marley Park, The Confetti Crate owner.

Because students are the backbone for many local businesses, many places make it a point to cater to students.

“We created a study room with Wi-Fi, so we can bring in a quieter place where they can study and have their coffee,” said Junco.

Not only that, Village Coffee also offers a student discount on Wednesday. Fuse Coffee supports local groups with spirit nights where student organizations receive 10% of profits, and they have a two for Tuesday’s deal. Additionally, The Confetti Crate caters to students with Trojan gear.