"They Don't Know" is Ware's first music video, recorded alongside Steven Battey and rapper Snoop Dogg.
Most Trojans know DeMarcus Ware from his play on the gridiron, but beginning today, fans around the world will know him as a singer.
That’s right. A bona-fide recording artist with a music video.
Ware, who received an honorary doctorate from Troy University in December, has released his first music video, “They Don’t Know” with Steven Battey and featuring Snoop Dogg.
For Ware, though, it’s not your typical music video – it’s the message behind the music that’s important.
The project is designed to bring awareness to attention deficit hyperactivity disorder (ADHD), a condition that hits close to home for Ware. Both of Ware’s children struggle with ADHD, and Ware wanted the song to empower not only his kids, but all children with disabilities and illness.
“Singing has been a passion since high school,” he said. “I’ve also been passionate about helping others feel good about the skin they are in. In marrying the two, I was inspired to create the music video ‘They Don’t Know’ to create awareness for ADHD, a disorder both of my children are daily affected by.”
The project was completed for “Singing for Superheroes,” the Nashville, Tenn.-based philanthropy founded by Grammy Award-winning singer and songwriter Steven Battey and Alix Petersen, a healthcare professional. The organization creates original music, studio recordings, and music videos and mini-series for children fighting for their lives. Battey and Petersen collaborate with some of the biggest celebrities in the music industry, bringing star power to children’s music.
“I was blessed to work with the talented Snoop Dogg and Steven Battey on the project, and I hope it makes people feel something. You never know what battles people are fighting, so it’s important for adults and children to be kind to one another,” Ware said.
Ware retired from the NFL in 2017 after 12 seasons in which he racked up 138.5 sacks.