Sorrell College of Business launches artificial intelligence center with a business-first approach

Troy University is taking a business-first approach to artificial intelligence with the opening of the Sorrell College of Business Center for Artificial Intelligence Research and Education.

The Center is located on the University’s Montgomery Campus and seeks to equip business professionals, executives and organizations with the knowledge to evaluate AI opportunities, implement machine learning models and manage AI-driven transformation.

Dr. Kerry Palmer, Senior Vice Chancellor for Academic Affairs, provides remarks to a press conference at the Rosa Parks Museum to announce the formation of the Center for Artificial Intelligence Research and Education in the Sorrell College of Business.

Research-based programs – including academic programs — will be available to Alabama business, industry and government organizations to meet the growing demand for AI expertise in executive leadership, workforce development and organizational management.

“AI is no longer just a tool for data scientists. Business leaders must understand how to leverage AI strategically, manage risk, and ensure ethical deployment,” said Sorrell College Dean Dr. Judson Edwards. “The AI Center will provide that foundational support for business, industry, military and educational needs, and brings together experts who are committed to educating not only our students but the greater community in this emerging field.”

Sorrell College of Business Dean Dr. Judson Edwards speaks during a press conference announcing the Center for Artificial Intelligence Research and Education.

Alabama Securities Exchange Commission Education and Public Affairs Director Nick Vonderau brings remarks from Director Amanda Senn at a press conference announcing the Center for Artificial Intelligence Research and Education in the Sorrell College of Business. — Alabama Securities Commission Education and Public Affairs Director and TROY alumnus Nick Vonderau brings remarks from Director Amanda Senn at a press conference announcing the Center for Artificial Intelligence Research and Education in the Sorrell College of Business.

By focusing on leadership and AI management, the Center provides students with hands-on experience in AI applications, case studies from real-world business challenges and insights into the regulatory and ethical considerations of AI deployment.

“Our programs empower professionals to navigate AI’s complexities and maximize its value,” said Center Executive Director Dr. Jim Locke.

“The launch of the Center also aligns with Alabama’s growing reputation as a hub for technology and innovation. Montgomery’s strategic location, combined with Troy University’s strong business programs, makes it an ideal setting for AI research and workforce development,” he said.

Retired Air Force Col. Dr. Bill DeMarco, Director of Air University's Innovation Accelerator (AUiX), speaks to a press conference announcing the Center for Artificial Intelligence Research and Education in the Sorrell College of Business. — Retired Air Force Col. Dr. Bill DeMarco, Director of Air University’s Innovation Accelerator (AUiX), speaks to a press conference announcing the Center for Artificial Intelligence Research and Education in the Sorrell College of Business.

The Center will foster collaborations with regional businesses, government agencies and industry partners to ensure AI adoption drives economic growth and operational excellence.

“TROY’s leadership in forming the Center for AI will have a positive impact on the state of Alabama and beyond” said Mike Shaw, State Legislator and member of the Governor’s GenAI Task Force. “It’s great to see TROY and the Sorrell College so ahead of the curve with artificial intelligence. It shows their research and education efforts are in absolute sync with the changing needs of our people and workforce.”

Shaw’s sentiments were echoed Amanda Senn, Director of the Alabama Securities Commission.

“We are building relationships with small businesses, entrepreneurs, investors, and financial professionals, and offering strategic guidance on the evolving policy landscape,” she said. “TROY’s initiative is closely aligned with our work, and we look forward to partnering with the University to position Alabama as a leader in AI education and innovation.”

Retired Air Force Maj. Gen. Bowen Ballard speaks during a press conference announcing TROY's formation of the Center for Artificial Intelligence Research and Education in the Sorrell College of Business. — Retired Air Force Maj. Gen. Bowen Ballard speaks during a press conference announcing TROY’s formation of the Center for Artificial Intelligence Research and Education in the Sorrell College of Business.

While certificate programs and consulting services are already available, Edwards expects masters-level educational programs in AI, such as an AI-focused Master of Business Administration degree, to be ready for deployment in the coming months, and the Center has teamed with the University-wide AI Forward Committee to implement new technology for educational implementation.

“As companies increasingly look to AI to enhance efficiency, improve customer experiences and unlock new revenue streams, the Center is positioned to become a national leader in AI management education,” Locke said.