Students come to Troy University from all around the world and all walks of life, but all share one common bond—they are Trojans One and All.
That’s the theme of TROY’s newest marketing campaign, under way now in advertisements appearing online, in print and on the air. Inspired by the TROY fight song, “We are Trojans one and all” is more than just a rallying cry on game day; it represents the lifelong bond shared among alumni and students.
“Troy University is a family,” said Walter D. Givhan, Senior Vice Chancellor for Advancement and Economic Development. “This is a close-knit community where students, faculty, staff and alumni support one another and help each other succeed. Once you start your journey at TROY, you are never alone on the pathway to success.”
The campaign features real Troy University students and alumni, wearing the iconic Trojan helmet, and highlights their successes both on campus and in their careers.
“We are telling the stories of real Trojans and how TROY is their launchpad for success in the world of work and in the global community,” Givhan said.
The new campaign was developed in partnership with Troy University’s advertising agency, Chemistry.
“The goal of this campaign is to prove that TROY supports each of our students in a unique and meaningful way. ‘One and All’ is a promise to every student that the TROY Family is there to give them the support and confidence they need to succeed not only in the classroom, but in their future careers,” said Chris Breen, Chief Creative Officer for Chemistry.
Among the real-life Trojans featured in the ads is Adarius Wesley, a member of the football team and a junior psychology major. He said the campaign captures the special feeling of being a part of the Trojan family.
“One and all to me means it’s one family, one love, one heartbeat,” Wesley said. “We’re all a machine and in order for that machine to run, we have to work together, no matter where you are from or what language you speak.”