Rebecca “Becky” Watson of Birmingham has been named as associate vice chancellor for development at Troy University. Watson began her duties on June 5.

“Becky has extensive experience in friend-raising and fundraising, and she will be a valuable addition to our team,” said Walter Givhan, Senior Vice Chancellor for Advancement and Economic Development.

Watson comes to TROY after having served as a consultant with RVW Consulting, a Birmingham-based firm specializing in services including business development, strategic planning, market research, building and fostering organizational and management skills, building corporate partnerships, event planning and fundraising.

Watson also previously served as the University of Alabama at Birmingham’s associate vice president for alumni and annual giving executive director where she managed and directed operations for both the Alumni Affairs and Annual Giving offices. Before joining the UAB staff, she served as owner and president of the Birmingham-based Connections, Inc., a market research firm serving local, regional and national companies.

“I am proud to join the Troy University family,” Watson said. “TROY has an excellent reputation for offering quality academic programs and a dedicated faculty and staff committed to serving outstanding students. I look forward to serving in this role and am excited about what the future holds for TROY.”

Watson holds both bachelor’s and master’s degrees from the University of Alabama at Birmingham.