TROY, Ala. (TROJANVISION) — When you’re ordering a coffee, you have a lot of options, types of milk, whipped topping, how much sugar but what you don’t get the option of is the price. 

Adam Vinson is the owner of Fuse Coffee, a local shop located on Troy’s downtown square. He said not only has the price of coffee increased, the beans themselves are not the only ingredients to go up in cost.

“Milk has went up, butter, sugar, you know all the stuff that I use here. If it was just coffee going up, I would be fine. It’s everything else that has went up with it as well.” 

Despite the rise in costs, Vinson said his customers have not been forced to dig deeper into their pockets. The reason why is simple.  

“The love of the game baby. People don’t want to pay 15 dollars for a cup of black coffee; I don’t know how I could even possibly do that.” 

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But if customers are not paying more, that means the bumped-up cost of ingredients has to come out of Vinson’s own paycheck. 

“You learn how to be poor. You don’t go out to the movies every Friday or go out to dinner three times a week. No, me and my kids, we make dinner at home, and we watch movies on TV, you know. We live a very simple lifestyle.” 

Vinson said the sacrifice is one he is willing to make in order to better support his community. 

“I’ve grown up within basically thirty minutes of Troy, I live close to downtown, we’re part of the community. So, I don’t know, maybe it’s the way I was raised; you have to give back, you have to do your part. I feel like that’s kind of my part, kind of easing that monetary burden.” 

Looking forward, Vinson does not know how long he will be able to protect his customers from increased costs, but he hopes any changes will be marginal.