Troy University student entrepreneurs and small business owners had their chance at bringing in the Christmas season at the IDEA Bank’s Jingle Fest 2023.
This event allowed the student-owned small businesses to showcase their products and services in a more family-oriented environment.
The one-night-only pop-up market opened to the public at 5:30 p.m. on Wednesday, Dec. 6 with booths inside the IDEA Bank for public shopping.
“(Jingle Fest) has really helped me gain confidence… it’s really helped me gain more customer experience as well, (by) getting to talk to people,” said. Mallory Burcham, a junior graphic arts design major from Decatur, “I think it’s great for small businesses to get that personal connection with customers.”
Around 15 student entrepreneurs were able to peddle their unique gifts that included products ranging from stickers and mugs to jewelry and clothing.
Throughout the night, several raffles were held for gift baskets that contained holiday goods. Families and children were treated to photographs with Santa and Mrs. Claus, and a hot chocolate bar gave the event a season exclamation mark.
“Jingle Festreally helps the students gain more knowledge in the student businesses,” said Alivia Radovich, a sophomore English major from Sacramento, CA.
For those interested in learning more about IDEA Bank activities, IDEA Bank posts events on its Facebook page. Visit the IDEA Bank on the web at troy.edu/ideabank.